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FEATURED ARTICLE

Scalable and efficient organization is not possible with just a large team in the Netherlands

25Friday spoke with Daan Giesen, CEO of LessonUp, about his experience with nearshore development and his choice for Portugal and 25Friday. LessonUp is a platform for teachers and has grown from 6 to 40 FTE during Daan's involvement. 25Friday has been LessonUp's nearshore partner for several years and currently provides a team of 6 software engineers.

Sybren van Putten

Sr. Product Consultant

Scalable and efficient organization is not possible with just a large team in the Netherlands

Sybren van Putten

Sr. Product Consultant

All articles

To you, by 25Friday’s team.

Hero image of the article: Steer product development with the right goal-setting framework

Product Management

May 5, 2025

10 min read

Steer product development with the right goal-setting framework

SaaS product teams need clear direction. This guide explores essential goal-setting frameworks like OKR, North Star Metric, HEART & AARRR. Understand why they're vital for SaaS success—from boosting retention to powering product-led growth. We compare their pros, cons & ideal uses, helping you select the right framework to connect strategy with execution, avoid the 'build trap' & achieve measurable impact.

Sybren van Putten

Sr. Product Consultant

Hero image of the article: Connecting Product Effort to Business Success

Product Management

March 20, 2025

5 min read

Connecting Product Effort to Business Success

As a product manager in a SaaS scale-up, you’re constantly shipping features, improving user experience, and optimizing workflows. But how often do you step back and ask: is this actually moving the business forward?

As a Product Management consultant, I often find product teams celebrate launches as if shipping features is the goal. But releasing stuff is different from making an impact. Without a clear connection between product effort and business success, teams risk prioritizing the wrong initiatives, struggling to get stakeholder buy-in, and ultimately becoming a cost center rather than the company’s driver of growth.

Sybren van Putten

Sr. Product Consultant

Hero image of the article: Nearshore Software Development: HR Challenges for Tech Companies

Human Resources

January 28, 2025

8 min read

Nearshore Software Development: HR Challenges for Tech Companies

In the evolving landscape of the software development market, nearshoring has emerged as a strategic model for many successful businesses. However, nearshoring also brings unique challenges for Human Resources departments. This article aims to explore and clarify the challenges and advantages faced by understanding nearshoring in the context of software development across HR and how 25Friday embraced this by building robust processes that ensure repeatable success.

Silvia Araújo

Head of People & Culture

Hero image of the article: Bridging the gap between Product and Sales in SaaS Companies

Product Management

January 2, 2025

3 min read

Bridging the gap between Product and Sales in SaaS Companies

Many SaaS businesses deal with an often challenging partnership: the collaboration between their product and sales teams. This dynamic was the topic of an event we hosted earlier this year: “Product & Sales: A Winning Partnership?”, where we gathered product management professionals and sales representatives to exchange insights and strategies for stronger collaboration and overcoming friction. The discussions illuminated the obstacles and opportunities in aligning these two functions, offering a roadmap for achieving shared success. In this blog, we provide you with the 5 key takeaways.

Sybren van Putten

Sr. Product Consultant

Hero image of the article: Scaling Efficiency in Nearshoring: Our Journey to Fully Automated Processes

Technology

October 30, 2024

15 min read

Scaling Efficiency in Nearshoring: Our Journey to Fully Automated Processes

As 25Friday expanded from a small startup to a growing company, they encountered operational challenges requiring a shift from manual processes to a fully automated, scalable framework. This journey, documented here, reveals the lessons, tools, and strategies that supported their evolution into an efficient, autonomous organization—serving as a roadmap for others seeking operational agility and seamless workflow integration.

Francisco Velasco

Chief Technology Officer

Hero image of the article: Local Sourcing vs. Outsourcing vs. Nearshoring for Dutch Tech Companies

Technology

September 30, 2024

7 min read

Local Sourcing vs. Outsourcing vs. Nearshoring for Dutch Tech Companies

Facing talent shortages and soaring costs, Dutch tech businesses must choose between local sourcing, outsourcing (offshoring), or nearshoring. This article explores and clarifies these options, weighing their pros and cons from cost, collaboration, and cultural compatibility perspectives, detailing how companies can achieve a balance between cost-efficiency, seamless collaboration, and access to skilled professionals, while simultaneously revealing why nearshoring to Portugal is appealing to Dutch tech scene.

Maarten Moen

Managing Director

Hero image of the article: Who should your Product Manager report to?

Product Management

September 14, 2024

6 min read

Who should your Product Manager report to?

A product manager's success is significantly influenced by their reporting structure. Understanding the product manager's distinct role and its strategic nature is crucial in determining the optimal reporting line. While the CEO is often considered the ideal choice, factors like company size, product complexity, and organisational culture play a key role in determining the most effective reporting structure.

Sybren van Putten

Sr. Product Consultant

Hero image of the article: 25Friday Product Guru Insights #3 - Janet Bumpas

Product Management

July 30, 2024

5 min read

25Friday Product Guru Insights #3 - Janet Bumpas

In this Product Guru Insight, Janet and Jasper go all-in on product vision and its importance in guiding product development. They explore how a product vision is the heart of a great product company and the important role of storytelling in communicating the product vision. Janet discusses the concept of strategic storytelling in product pitches, emphasising the importance of identifying a strategic shift in the world and positioning your product as a solution to the new reality.

Jasper Venema

Product Management Consultant

Hero image of the article: Case Study on Low Code for Frontend Applications

Technology

June 25, 2024

10 min read

Case Study on Low Code for Frontend Applications

In the context of migrating to a new web-based platform, a partner evaluated the use of a low-code platform for frontend development while developing the backend in-house. This case study explores the trade-offs associated with this approach as well as potential risks and suggests alternative solutions when applicable.

João Nogueira

Solutions Architect

Hero image of the article: 25Friday Product Guru Insights #2 - Saeed Khan

Product Management

May 6, 2024

5 min read

25Friday Product Guru Insights #2 - Saeed Khan

In this second Insight, we touch upon Problem-thinking vs. Solution-thinking, leveraging the use of Language, Strategic direction and Leadership & Discipline. The details of this episode can help Founders, CEO’s and Product people leverage a product operating model, especially in the B2B space. Something both 25Friday and Saeed Khan are actively supporting companies with.

Jasper Venema

Product Management Consultant

Hero image of the article: Transforming Into a True Product Company: A Guide for the C-Suite

Product Management

May 6, 2024

4 min read

Transforming Into a True Product Company: A Guide for the C-Suite

We often meet prospective partners and identify the need to transition from a traditional business model to a product-centric one. However, it has proven quite difficult to convey that specific need to the founders and management teams. It’s not just a nice-to-have we’re talking about here - it's a necessity for staying competitive.

Jasper Venema

Product Management Consultant

Hero image of the article: Product Discovery: Building Products that solve Real User Problems

Product Management

March 28, 2024

10 min read

Product Discovery: Building Products that solve Real User Problems

Does your product development feel like a bet? It definitely has elements of chance. But there's a way to stack the deck in your favor: Product Discovery.

It's not just brainstorming ideas. It's a system for deeply understanding your users' needs and building solutions that truly solve their problems.

By focusing on users and learning as you go, Product Discovery helps you create products users love, leading to long-term success. Want to learn more? We'll break down key principles and techniques to guide you through Product Discovery and avoid common roadblocks.

Sybren van Putten

Sr. Product Consultant

Hero image of the article: 25Friday Product Guru Insights #1 - Randy Silver

Product Management

February 8, 2024

4 min read

25Friday Product Guru Insights #1 - Randy Silver

In our very first Insight, we focus on the importance of Prioritisation, People, Processes, and Perception. These concepts are essential for guiding companies towards growth and innovation. Something both 25Friday and Out of Owls are actively helping partners with.

Jasper Venema

Product Management Consultant

Hero image of the article: Architecture Deep Dive: Co-Engineering HelloPrint’s Autonomous Frontend Widget Interactions

Technology

February 8, 2024

3 min read

Architecture Deep Dive: Co-Engineering HelloPrint’s Autonomous Frontend Widget Interactions

In high-volume e-commerce, the gap between a "chatbot" and a "support agent" is defined by context and execution. While AI models provide the intelligence, the user experience depends entirely on how that intelligence is delivered to the customer.

Francisco Velasco

Chief Technology Officer

Hero image of the article: Orchestrating Intelligence: How 25Friday Integrated "Grub AI" to Cut Onboarding Time by 50%

Technology

February 8, 2024

4 min read

Orchestrating Intelligence: How 25Friday Integrated "Grub AI" to Cut Onboarding Time by 50%

In the financial services sector, Anti-Money Laundering (AML) compliance is non-negotiable. However, for accounting firms, the traditional process of onboarding a new client involves a significant bottleneck. Junior accountants often struggle to cross-reference application forms, identity documents, and historical data to answer complex compliance questionnaires.

Francisco Velasco

Chief Technology Officer

Hero image of the article: Product Vision: Aligning Organizational Goals for Strategic Success

Product Management

January 10, 2024

7 min read

Product Vision: Aligning Organizational Goals for Strategic Success

Imagine you're building something brand new. It's easy to get lost in a million of little decisions or distracted by customer requests, right? That's where your Product Vision comes in. At 25Friday, we recently hosted our 6th Product Circle for product people, delving into the complexities of product vision; a subject often underestimated but crucial for success. This article serves as a comprehensive recap, exploring the prerequisites for a robust product vision, the theoretical underpinnings that make it indispensable, and practical insights into crafting a compelling vision.

Sybren van Putten

Sr. Product Consultant

Hero image of the article: Is It Time to Rethink Product Roles in Your Organization?

Product Management

December 15, 2023

4 min read

Is It Time to Rethink Product Roles in Your Organization?

In the ever-evolving world of technology, the role of product management has undergone a significant transformation. No longer are product managers solely responsible for crafting product features and overseeing their development. Today's product managers are expected to adopt a broader perspective, encompassing both product delivery and product validation, while driving business outcomes rather than simply churning out features and reporting on them.

Jasper Venema

Product Management Consultant

Product Management

November 29, 2023

2 min read

Bridging Perspectives: Unpacking Product Management Across Borders

Stepping into the buzz of the #MTPcon 2023 in London, it struck me how the term 'Product Owner' in the Netherlands can mean vastly different things. This got me thinking—how well do we really understand our own product roles back home?

Here's something to chew on: the title 'Product Owner' can mean anything from a team role to a managerial position in the Dutch tech scene. Does this flexibility help or hinder us? It's worth considering how organizations define these roles and the impact that it has on our products and teams.

Jasper Venema

Product Management Consultant

Hero image of the article: Insights from #mtpcon London 2023

Product Management

October 31, 2023

3 min read

Insights from #mtpcon London 2023

Recently, I had the pleasure of joining Jasper, my 25Friday colleague, in attending #mtpcon London 2023. This prestigious event brought together top product management professionals, offering invaluable insights and industry trends.

In the following sections, we'll dive into the key takeaways from speakers that we found particularly interesting for product professionals in the scale-up arena.

Sybren van Putten

Sr. Product Consultant

Product Management

October 16, 2023

10 min read

Roadmapping

In the field of product development, roadmapping plays a vital role in guiding the path towards success.

Sybren's article "Roadmapping" dives deep into the art and science of effective roadmapping, offering valuable insights and practical guidance, and we invite you to join the conversation! 🚀

Sybren van Putten

Sr. Product Consultant

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We create memorable stories.

We overcome challenges and grow from that experience. How?

FEATURED ARTICLE

All articles

To you, by 25Friday’s team.

All articles

To you, by 25Friday’s team.